NXe Now A Consumer Electronics Brand

NXE Officially Launches

SCOTTSDALE, AZ (May, 20 2010) – As most consumer electronics professionals and insiders are aware, industry veteran John Bosch and NXE has always been heavily involved in the consumer electronics industry focusing on accessories and the overall growth of the category. With 30+ years of experience designing, developing, and manufacturing private label accessories for some of the largest and most prestigious CE companies in the world, NXE brings the wisdom, capability, and most importantly the passion to create and bring innovative products to an ever-changing category and industry.

The latest venture from this distinguished company is the release of a premier line of accessories under its own NXE label. The new line highlights distinctive carry solutions, including its two patent pending introductions in the Color Slider™ and ActiveSLEEVE™. The new line focuses on iPhone and iPod products as well as most other Smart Phones and portable media devices. The company also announced it will launch a full line of power management products in the fall including Made for iPhone and Made for iPod under the company’s Apple License. It will also include a full range of universal charging and power solutions under the USB charging platform.

“We are very excited and proud of our new line of NXE products,” commented John Bosch, President and CEO of Grand Destiny/NXE. “We have combined our experience and creative abilities to bring to market products that I truly believe will be game-changers within the industry.”

The company has signed 3-time World Champion, 2-time Gold medalist Kerri Walsh of USA Volleyball to endorse NXE. It is rumored the company is also in talks with other top tier professional athletes and individuals who are among the best at what they do. Bosch went on to say, “The synergy between choosing top tier athletes and individuals to represent our brand and products is very important to the mantra of NXE”.

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