PSP has started releasing the 2009 World Cup webcast footage. To my recollection, it used to be free but now it’s not (which is lame). In order to watch a match, you have to pay $2.99 and download the video via itunes (i assume it’s through itunes, it says something at the bottom of the page about going through itunes to get the video). So it’s not really an on demand type of thing, more of a pay per view but i assume you get to keep the video after you have paid and downloaded it.
There are 60sec previews but it’s not even worth it watch those. I only watched the previews for dynasty vs damage and x-factor vs red legion and you see little to no game footage, just Matty Marshall talking. I understand that it’s a preview but a little game footage would be nice.